TV Advertisement Materials Must be Local
Thursday, 19 April, 2007 | 16:23 WIB

Tempo Interactive, Jakarta: All advertisements that are broadcasted by broadcasting media in Indonesia must be from domestic sources.

This provision will be implemented starting next week.

Sofyan Djalil, Information and Communication Minister, said the regulation implementation was aimed at pushing national advertisement industry growth.

“Now our advertisements are dominated by foreign advertisements,” said Sofyan in Jakarta, Tuesday (17/4).

He explained that the obligation to air local advertisements will be arranged in an Information and Communication Minister Regulation.

The regulation will be effective for all kinds of broadcasting media including the performance of paid television shows.

However, he said that not all kinds of advertisement must be produced locally.

“There are special advertisements from international organizations which in fact must be made abroad,” said Sofyan.

According to Alexander Rusli, a member of the Information and Comunication’s special staff, now the government is still discussing the regulation with interested parties such as the Indonesian Advertising Agencies Association (PPPI).

Narga S. Habib, PPPI’s Chairman, responded to this plan positively.

However he is doubtful whether the provision can be in line with the market needs.

“Because in globalization era like now, it is very hard to make such distinctions (regulation implementation),” he said.

Narga also hopes the government does not make too much limitation moreover to advertisement producers.

The reason is not many local advertisement producers are better from the aspects of quality.

Eko Nopiansyah | Riky Ferdianto
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