From Australian Associated Press

Bali unveils Aussie tourism ad

From correspondents in Lombok

November 14, 2006 06:41pm
Article from: AAP

BALINESE tour operators have turned the tables on Australia with a new internet ad demanding to know: "Aussie, where the Bali are ya?!".

The Indonesian resort island took a massive economic hit when Australian arrivals plunged following the 2002 and 2005 Bali bombings.

But they're not taking the trend lying down, producing their own version of Australia's high-profile “Where the Bloody Hell are You?” tourism campaign.

“Hey look! The Japanese are surfing your bloody waves,” Katut, the rotund Balinese tour guide says on the ad, which has reached email inboxes in Australia and all over the world.

“The Italians are drinking your bloody beer,” he goads in a thick Indonesian accent, as a large group swill beer and dance around.

“The Germans are laughing in your bloody pool bars.” Dressed in lederhosen, of course.

“Aussie, where the Bali are ya?!”

Katut's toothy grin has also attracted a flood of viewers on the YouTube website, where the ad has been posted.

Creator Brett Morgan said Bali suffered a terrible economic blow as a result of the bombings and the ad was about spreading the good news Bali remains a fantastic, fun holiday destination.

But he said at just $3000, the ad came in well under what Tourism Australia paid for the original, featuring bronzed Aussie model Lara Bingle asking the world: “So where the bloody hell are you?”

“It's a lot cheaper than the $180 million on the other campaign,” Morgan told Australia's Channel 10.

Australia's Tourism Minister Fran Bailey agrees.

“I certainly think the Balinese got a very good bargain,” she told the network.

“It's a lot of fun and very cheeky.”

Morgan said he hoped the ad would help encourage Australians to head back to Bali.

“All we see in Australia is bad news from Bali. Bali is portrayed always as bad news. What we're trying to do is portray some good news,” he told Ten.
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