Stanchart plans 'Indonesian Day' in all branches in 56 countriesThe Jakarta Post
Despite the deteriorating image of Indonesia overseas, Standard Chartered Bank plans to hold an "Indonesian Day" on Monday in all of its branches in 56 countries in a bid to increase awareness about Indonesia's economic potential among the bank's employees and clients.
The holding of "Indonesian Day" is aimed at presenting Indonesia's positive features and investment opportunities to the bank's diverse clients, according to the bank's chief executive officer for Indonesia, Simon Morris.
"There is a huge difference between perception and reality. The challenge for Indonesia is that the perception is a little bit negative, but the reality is a whole lot more positive," Morris said.
Standard Chartered's Indonesia office is dispatching teams to a number of countries to update clients in those countries about the bank's assessment of the Indonesian economy, business environment, and trade and investment opportunities.
"We want to make sure that when people make decisions about which countries they trade with, they get a fairer, better appreciation about what the business climate is like here so that they can make an informed decision," Morris said.
In addition, Standard Chartered's Jakarta office is sending out various materials on Indonesia, including information packs, power point presentations, DVDs and cultural symbols such as batik and flags to all the bank's branches in 55 countries.
"We are trying to get people a bit excited about the culture. It's such an interesting country."
"Indonesian Day" is the bank's second theme day following "Korean Day" in 2005, after the bank made a major acquisition in that country.
"Indonesian Day is special for us. This is a recognition of the opportunities that exist in Indonesia," Morris said.
In Indonesia, he added, the celebration would be marked by the unfurling of a huge red and white banner that would cover one side of the Standard Chartered Bank building on Jl. Sudirman.
All employees are to dress up in different traditional costumes, and each department will decorate their sections based on different themes from each province in the country, he explained.
"For us here in Indonesia, it's a bit more of a celebration," Morris said. "For us, it's a day to remember."