Astro to increase its investment in RI by 140 million US dollars
Jakarta (Antara News
) - Malaysian subscriber television company , Astro, will invest another 140 million US dollars to develop its business in Indonesia to meet its projected two million subscribers in the next five years.
Halim Mahfudz, Vice President of Corporate Affairs of PT.Direct Vision operating the Astro subscriber television station in Indonesia, said here, Friday, that the company would set up infrastructure including a broadcasting studio in Karawaci, Banten, and improve its service to the subscribers.
"With our investment constantly increasing, we are seriously operating in Indonesia, and will try not to breach government regulations," he said when asked about rumours that Astro had been importing second-hand televison decoders for their subscribers.
He explained that Astro will increase its investment in the next five years by one billion US dollars.
"After six months of operations in Indonesia, Astro has secured 30 thousand subscribers across the country. We planned to reach 150,000 subscribers until the end of this year," he said.
According to him, his side will try to reach two million subscribers across Indonesia in the next five years, as Astro has a very high market potential in Indones, and the biggest in the South East Asia region.
"At the moment , according to the Central Bureau of Statistics (BPS) , 35 million homes in Indonesia have a televison set, and if only 10 percent of this number are television subscribers, the market will have a potential of 3.5 million subscribers, and we are trying to secure two million subscribers," he said.
Moreover, he said that Astro Malaysia planned to launch another Measat III satelite in November 2006 or perhaps in January 2007 to improve the quality of its products and networks as well as to strengthen its market share in Indonesia.(*)