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#114461 - 22 Jan 11 01:35 "knowledge to elevate"
KuKuKaChu Moderator Offline
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metro tv's slogan: "knowledge to elevate" ... wtf is that supposed to mean?!
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#114466 - 22 Jan 11 18:23 Re: "knowledge to elevate" [Re: KuKuKaChu]
fred Offline
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I think they're trying to do a 'knowledge is power' thing but fucked up.
I wonder if they need a native speaker as a consultant.
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#114468 - 22 Jan 11 18:35 Re: "knowledge to elevate" [Re: fred]
Marmalade Offline
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We're full of hot air?
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#114469 - 23 Jan 11 08:12 Re: "knowledge to elevate" [Re: Marmalade]
fred Offline
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What a load of ball(oon)s
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#114473 - 23 Jan 11 14:58 Re: "knowledge to elevate" [Re: fred]
KuKuKaChu Moderator Offline
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Quoting: fred
I think they're trying to do a 'knowledge is power' thing but fucked up.
I wonder if they need a native speaker as a consultant.

didn't they have a native speaker editor a few years ago who committed suicide?? clearly, they have not yet replaced him.
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#114476 - 23 Jan 11 16:15 Re: "knowledge to elevate" [Re: KuKuKaChu]
fred Offline
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Maybe that line was his way at getting back at the bastards for some evil they did to him.
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#114515 - 24 Jan 11 16:59 Re: "knowledge to elevate" [Re: KuKuKaChu]
Kitty Offline
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METRO TV: “Knowledge to Elevate”

Posted on May 25, 2010 by izoruhai



Jakarta, 20 Mei 2010 – Tanpa terasa, Metro TV sudah akan memasuki usianya yang ke-10 dalam tahun ini dan sebagai institusi penyiaran berita yang memiliki visi mencerdaskan serta meningkatkan kualitas masyarakat, Metro TV tergerak untuk memaksimalkan fungsi “mencerahkan” yang harus dijalankan seiring dengan fungsi “kontrol dan koreksi”. Metro TV merasa terpanggil untuk memperluas wawasan dan meninggikan martabat bangsa melalui tayangan-tayangan bermutu yang berorientasi pada pengetahuan.

Menyandang predikat “Stasiun Televisi Berita yang Dipercaya”, sudah menjadi keharusan bagi Metro TV untuk menyajikan berita dan informasi yang mencerdaskan sekaligus mencerahkan. Hal itu sesuai dengan visi baru yang diembannya, yakni: Ikut berperan sebagai pembangun “Masyarakat Berbasis Pengetahuan” (Knowledge Based Society).

”Tepat seiring dengan momentum Hari Kebangkitan Nasional 2010, Metro TV telah mengambil sikap untuk melakukan penyempurnaan dan pembaharuan diberbagai bidang. Ini juga merupakan tantangan tersendiri bagi Metro TV. Karena untuk berhasil tampil menjadi pencerah, Metro TV harus senantiasa meningkatkan kualitas dirinya sendiri secara terus-menerus. Hal itu dijalankan dengan melakukan berbagai inovasi, baik dalam konteks program tayangan maupun budaya korporat”, ujar Wisnu Hadi – Direktur Utama Metro TV.

Direktur Pemberitaan Metro TV – Suryopratomo menambahkan, “Hanya dengan semangat, visi, dan upaya optimal untuk terus memberikan yang terbaik, Metro TV akan tampil lebih matang, percaya diri, serta memiliki wawasan yang semakin luas. Dengan wawasan dan pengetahuan yang mencerahkan, Metro TV akan mampu mencerdaskan masyarakat demi terwujudnya peningkatan kualitas dan martabat bangsa. Knowledge to Elevate”.

Dengan brand yang memiliki karakter khas dalam dunia pertelevisian Indonesia, yang membentuk Metro TV seperti saat ini. Idealisme yang menjadi landasan untuk senantiasa menampilkan tayangan berita dan informasi bermutu yang mencerdaskan juga bersinergi dengan “service excellence” terhadap pemirsa, mitra, dan pemangku kepentingan sebagai landasan kreatif dan inovatif dalam tataran bisnis.

“Perkawinan” dua nilai inilah yang kemudian menimbulkan pengetahuan baru akan karakter yang mewarnai serta menghidupkan brand Metro TV. Dengan pengetahuan baru ini, Metro TV akan meningkatkan diri ke level yang lebih tinggi untuk menjangkau masyarakat dari kalangan yang lebih luas, memproduksi serta menayangkan program-program berbasis pengetahuan yang mencerahkan, di mana pada akhirnya diharapkan berdampak pada peningkatan dan pencerahan di sektor revenue.

“Pengetahuan yang dikuasai dan peningkatan yang dicapai oleh Metro TV, membuatnya semakin dipercaya oleh publik sebagai stasiun TV yang mampu memberikan pencerdasan melalui program-programnya, sesuai dengan visi meningkatkan kualitas masyarakat dan martabat bangsa Indonesia. Visi, karakter, dan kemampuan inilah yang membuat Metro TV pantas mengusung semangat Knowledge to Elevate”, ujar Daniel Surya – Chairman SEA
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#114517 - 24 Jan 11 17:51 Re: "knowledge to elevate" [Re: Kitty]
fred Offline
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^
Ten years and the buggers are still using someone with shitty English skills to come up with slogans.
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#114524 - 25 Jan 11 10:47 Re: "knowledge to elevate" [Re: fred]
Kitty Offline
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Quoting: fred
^
Ten years and the buggers are still using someone with shitty English skills to come up with slogans.


do you really think that they used Shitty English?
why don't you just come to Metro TV's office and or call them and say: "your english is shitty"!!

ketika mereka buat slogan itu bukan pendapat satu orang yang bodoh dan tidak punya pengalaman..tapi itu pendapat dari beberapa kepala yang mungkin saja puluhan kepala yang tentu saja orang2 pintar dan punya pengalaman mengenai slogan pertelevisian...

jangan mengertikan slogan perbahasa tapi makna dari slogan tersebut harus difahami!

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#114542 - 25 Jan 11 19:38 Re: "knowledge to elevate" [Re: Kitty]
fred Offline
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If they asked me, I'd be quite happy to offer my opinion.
It may well be a committee who came up with it but that just means there is a bunch of people who can't get it right.

As for Metro, they need to change it smartish. It makes them look daft.
You said "come to". That suggests you may have been there at the time of writing. If so, tell them its crap.
Serious time. It really is bad.
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#114543 - 26 Jan 11 08:51 Re: "knowledge to elevate" [Re: fred]
KuKuKaChu Moderator Offline
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it was possibly the boss's idea, thus no-one is brave enough to correct him. i've actually seen this happen a lot.
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#114550 - 26 Jan 11 10:43 Re: "knowledge to elevate" [Re: KuKuKaChu]
Kitty Offline
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Quoting: KuKuKaChu
it was possibly the boss's idea, thus no-one is brave enough to correct him. i've actually seen this happen a lot.


but the boss isn't bodoh, Ku!
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#114552 - 26 Jan 11 10:50 Re: "knowledge to elevate" [Re: Kitty]
KuKuKaChu Moderator Offline
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Quoting: Kitty
Quoting: KuKuKaChu
it was possibly the boss's idea, thus no-one is brave enough to correct him. i've actually seen this happen a lot.


but the boss isn't bodoh, Ku!

the boss is *never* bodoh. ABS.
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#114557 - 26 Jan 11 12:01 Re: "knowledge to elevate" [Re: KuKuKaChu]
Kitty Offline
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Registered: 25 Nov 10
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Loc: Surabaya
Quoting: KuKuKaChu
Quoting: Kitty
Quoting: KuKuKaChu
it was possibly the boss's idea, thus no-one is brave enough to correct him. i've actually seen this happen a lot.


but the boss isn't bodoh, Ku!

the boss is *never* bodoh. ABS.


yeah you right..but depend of the boss also..
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#114562 - 26 Jan 11 14:08 Re: "knowledge to elevate" [Re: Kitty]
fred Offline
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Quoting: Kitty

but the boss isn't bodoh, Ku!


He must be. Even if he didn't think of it, he let it through.
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#114564 - 26 Jan 11 14:17 Re: "knowledge to elevate" [Re: fred]
Kitty Offline
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Loc: Surabaya
Quoting: fred
Quoting: Kitty

but the boss isn't bodoh, Ku!


He must be. Even if he didn't think of it, he let it through.


sok atuhhh bapak Fred datang ke Metro TV dan kasih tahu..bahasa inggri mereka "kurang tepat" bagusnya apa dan bagaimana?
tawarin diri aja jadi consultant specially untuk slogan2 berbahasa Inggris...siapa tahu..siapa tahu smile
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#114578 - 26 Jan 11 19:52 Re: "knowledge to elevate" [Re: Kitty]
fred Offline
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Loc: here and there
Whoever wrote it needs a kick in the dictionary.

I mean, try something else written by someone who speaks English instead of turning the company into a laugh.
Metro news is pretty good. Pity to make it look stupid because some knob wrote a crap slogan.
I'm not offering but, if you intend to pay big money for crap, I'll write some total shit for you.

Metro - Enlightenment to hoist.

You can have that for free. It'd be a laugh to see some dickhead use it.


Edited by fred (26 Jan 11 19:55)
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#114613 - 27 Jan 11 23:30 Re: "knowledge to elevate" [Re: fred]
Marmalade Offline
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That's shit too.
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#114614 - 28 Jan 11 06:05 Re: "knowledge to elevate" [Re: Marmalade]
fred Offline
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Yes - but free.
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#115084 - 02 Mar 11 16:14 Re: "knowledge to elevate" [Re: fred]
iceu_juiceu Offline
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I noticed Metro & TV1 have gone to the dark side of tendentious and provocative journalism. Their view's depending on the big boss’ political view.

So I think they shouldn’t change the slogan smartish … just need a little improving words.

Improving Slogan for Metro :
“Metro TV, elevate your knowledge (of 'someone/blabla Party' agenda)”

and for TV1
“Terdepan MENGABURKAN berita”




grin


Edited by iceu_juiceu (02 Mar 11 17:04)
Edit Reason: gatel
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#117523 - 27 Mar 12 12:41 Re: "knowledge to elevate" [Re: iceu_juiceu]
asddf Offline
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